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The psychology of likes and shares in social commerce


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“Social media is about social science, not technology”
– @briansolis

The infographic below lays out social commerce as seen through the eye of social psychology.

Today, shopping and social cannot be separated.

What can psychological reasoning tell us? It reveals a close relation between social media and shopping habits.

The psychology of likes

The infographic was made by TABJUICE, which seems to no longer exist. It was based on Robert Cialdini’s studies ‘that identified 6 universal heuristics that shoppers use’ in decision-making.

  • How do consumers behave when faced with uncertainty?
  • How are their decisions shaped by others?

Have a look at the infographic, and be inspired!

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